Project: Koodall Tech Stack & Cost Control Strategy
Role: VP of TechOps
Problem: Building a reliable, enterprise-ready tech infrastructure with a pre-revenue, early-stage startup budget
Solution:
Used AWS Activate (cloud credits) for infrastructure
Joined startup programs with Intercom, HubSpot, and GitHub for CRM, messaging, and DevOps
Integrated free tools (Notion, Figma, Vercel, Slack) to build full-stack operational readiness
Impact:
Launched and operated full backend, frontend, support stack with near-zero monthly spend
Enabled first customer demos and enterprise pilot programs
Protected runway by reallocating capital from tools to talent and growth
When you're building a startup, the question isn’t “What can we build?”
It’s:
“What can we build without burning through our cash runway?”
At Koodall, we were ambitious. Our vision was bold: to create a B2B AI-powered platform blending livestreaming, recommendation engines, and AR. But our resources were limited. We didn’t yet have revenue. We hadn’t closed our funding round. And yet—we needed a world-class tech stack to power enterprise features, serve customers, and demonstrate investor readiness.
As VP of TechOps, I had a clear mandate:
“Build the stack. Control the cost. Never slow down delivery.”
So I did what every scrappy founder-operator must do: