TL;DR

Project: Koodall Startup Journey

Role: VP of TechOps

Problem: Startups and companies want cutting-edge features (AI, AR), but can’t afford to build them in-house due to cost, time, or team limitations

Solution:

• Built modular SDKs for Video Editor (Amadeus), AR (FaceAR), Virtual Try-on (Glow)
• Designed a lightweight toolbox that let teams integrate complex features in days, not months
• Managed Koodall’s infrastructure, vendor stack, and startup partnerships
• Enabled go-to-market traction before funding round closed

Impact:

• Helped other startups and brands launch features quickly and affordably
• Established a reusable architecture that scales with customer needs
• Reduced build cycles from months to weeks through plug-and-play SDKs
• Positioned Koodall as an infrastructure layer for creative innovation

When we started Koodall, it wasn’t just about creating another AI startup. It was about solving a problem we kept seeing over and over again in the ecosystem:

Companies had big ideas for AI-powered features—but no time, no team, and no budget to build them.

Whether it was livestreaming, AR, or intelligent product recommendations, building these things from scratch was high-cost, high-risk, and slow. For most companies, that meant good ideas died in slides and strategy decks.